Another type of alliance is a strategic technology partnership. This type of strategic partnership involves working with IT companies to keep your business afloat. It can be a partnership between your web design company and a particular computer repair service that you always call in exchange for a discounted price for the services. It could also include partnering with a cloud-based storage platform to meet all your file storage requests. Joint efforts can be as easy as agreeing to work together to finish and produce a song or publish a book. It can also be as revolutionary as innovative new technologies that have helped shape a new generation. Industry giants like Apple, Hewlett-Packard and Procter and Gamble are perfect examples of fruitful and long-standing cooperation. Texas Instruments makes chips for anything you can imagine. These companies enter into strategic supply chain partnerships with other companies.
In principle, any technological know-how that your company needs and that you cannot provide in-house can be limited to a strategic technology partnership. The choice of a technology partner should be based on an assessment of your needs and the identification of a positive benefit from the conclusion of the agreement. Some good examples of strategic partnership agreements between brands, which you may have heard of, are Starbucks` in-store cafes at Barnes & Nobles bookstores, HP and Disney ultra high-tech mission: SPACE attraction as well as the partnership agreement between Nokia and Microsoft for building Windows phones…
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